Tough Economic Reality

For retail executives, this appears to be a suitable time to assess strategy and make strategic changes. A strategy that did not take into consideration “recession” may not be comprehensive enough to respond to customers’ reality. Decreasing margins and increasing marketing may be necessary to keep and / or improve market share. Selling unproductive assets to keep enterprise afloat, build customer loyalty and employees’ morale and talent can payoff on the long run. M&A can be an attractive option at this point. For some companies, perhaps it is a survival necessity. But most important of all both on the short term and long term remains value proposition and customer service.